Effective Date: 4 June 2026

Introduction

EO Distribution Ltd is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, purchase products, sell devices through our trade-in service, contact us, or otherwise interact with us.

We process personal data in accordance with the UK General Data Protection Regulation, the Data Protection Act 2018 and other applicable privacy laws.

Who We Are

EO Distribution Ltd is the Data Controller responsible for your personal information.

EO Distribution Ltd
4 Solway Court
Crewe
CW1 6LD
United Kingdom

Email: online@eodistribution.co.uk

Information We Collect

• Identity information, such as your name and title.
• Contact information, such as email address, phone number, billing address and delivery address.
• Transaction information, including products purchased, trade-in details and order history.
• Payment information, processed securely by third-party payment providers.
• Technical information, such as IP address, browser type, device information and cookies.
• Communication records, including emails, contact forms, reviews and support enquiries.

How We Use Your Information

• To process and fulfil orders.
• To process trade-in requests.
• To manage payments, refunds and deliveries.
• To communicate with you about orders, enquiries and services.
• To improve our website, products and customer experience.
• To detect and prevent fraud.
• To comply with legal, tax and regulatory obligations.
• To send marketing communications where you have opted in.

Lawful Bases For Processing

We process your personal information under one or more of the following lawful bases:

• Contract: where processing is necessary to fulfil an order, trade-in transaction or customer request.
• Legitimate Interests: for customer support, fraud prevention, website security and service improvement.
• Legal Obligation: where processing is required by law, including accounting and tax requirements.
• Consent: where you have opted in to marketing or accepted certain cookies.

Marketing Communications

Where you have opted in, we may send promotional emails about new products, offers, trade-in opportunities and EO updates. You can unsubscribe at any time using the unsubscribe link in our emails or by contacting us directly.

Sharing Your Information

We do not sell your personal information. We may share information with trusted third parties where necessary, including:

• Shopify and website service providers.
• Payment processors.
• Royal Mail and courier partners.
• IT, hosting and analytics providers.
• Professional advisers, including accountants and legal advisers.
• Government authorities where required by law.

International Transfers

Some of our service providers may process personal information outside the United Kingdom. Where this happens, we ensure appropriate safeguards are in place, such as adequacy regulations, UK International Data Transfer Agreements or standard contractual clauses.

Data Retention

We keep personal information only for as long as necessary. Typical retention periods include:

• Customer orders: up to 7 years for accounting and tax purposes.
• Trade-in records: up to 7 years.
• Customer service correspondence: up to 3 years.
• Marketing records: until consent is withdrawn.
• Website analytics data: up to 26 months.

Your Rights

Under UK GDPR, you have the right to:

• Request access to your personal information.
• Request correction of inaccurate or incomplete information.
• Request deletion of your information where legally permitted.
• Request restriction of processing in certain circumstances.
• Request data portability.
• Object to processing based on legitimate interests.
• Withdraw consent where processing relies on consent.

To exercise your rights, contact us at online@eodistribution.co.uk.

Cookies

We use cookies and similar technologies to operate our website, improve functionality, analyse website traffic and support marketing activities. For more information, please refer to our Cookie Policy.

Data Security

We use appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, disclosure or alteration. However, no internet transmission can be guaranteed to be completely secure.

Automated Decision Making

We do not use personal information to make solely automated decisions that produce legal or similarly significant effects.

Children's Privacy

Our products and services are not intended for children under the age of 13. We do not knowingly collect personal information from children.

Complaints

If you have concerns about how we process your personal information, please contact us first. You also have the right to lodge a complaint with the Information Commissioner's Office.

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Website: www.ico.org.uk

Changes To This Policy

We may update this Privacy Policy from time to time. Any updates will be published on this page with the revised effective date.

Contact Us

EO Distribution Ltd
4 Solway Court
Crewe
CW1 6LD
United Kingdom

Email: online@eodistribution.co.uk